Frankie Russo Gives Keynote for First Annual Innovate South Conference
(Posted on Monday, November 18, 2019)

Discovering your why can be one of the hardest parts of being an entrepreneur.
Frankie Russo, Founder of Russo Capital, was offered an opportunity to speak at this year’s Innovate South Conference to discuss just that – your why. Russo’s keynote described the importance of discovering your passion and purpose in order to actualize your goals and dreams. He described in-depth scenarios that he, as an entrepreneur, experienced during his career and offered insight for those in the audience.
“I’ve discovered my passion and my purpose, but I’m still working a full-time job to allow myself the income to invest in my own business. When will I know it’s time to make the jump,” asked an audience member of Russo’s keynote speech. “Ultimately, the moment you decide to leave your full-time job to focus 100% on your own endeavors is when you’ll be able to see the true profits of your hard work,” responded Russo. “But don’t tell your mom I told you to quit your job,” he jokes.
Innovate South is a multi-industry conference comprised of keynote speeches, panel discussions, and networking opportunities for small business owners, startup founders, and entrepreneurs. During this three day conference, attendees shared their best practices of business and collaborated and shared their ideas and goals.
Russo details in his best selling book, The Art of Why, “I’ve spent years soul searching to master the art of my why. I’ve realized my why is helping other people get what they need.”
Are you ready to discover you why? If so, pick up a copy of The Art of Why on Amazon, and start your journey today!
The Art of WHY Fans + KIVA!
(Posted on Friday, May 12, 2017)
The Art of WHY fans, that means YOU, can help change a life by investing in KIVA! Join Frankie’s team today and invest in someone’s future from across the world.
Be the change you wish to see in the world –Gandhi
The Art of WHY + Microfinancing
(Posted on Friday, April 28, 2017)
Check out the latest video blog from Frankie about how The Art of WHY’s proceeds help entrepreneurs in third world countries make their dreams come true with loans from KIVA. Join Frankie’s team today and learn more about how you can help combat poverty with a KIVA loan.
Book Signing at Book People, WeWork
(Posted on Sunday, January 22, 2017)

After visiting the great state of Kentucky, Frankie will head over to the eclectic city of Austin, Texas, with three back-to-back stops towards the end of January. The first stop will be at the local bookstore, Book People, on Sunday, January 2nd at 7 P.M. Frankie will be speaking to local book lovers about what made him decide to write a book and how to find your WHY with his step-by-step guidelines.
Next up is a speech at WeWork, a co-working space that captures the feel of the real downtown Austin, on Monday, January 23rd. These young entrepreneurs will hear Frankie speak about how he started his own company and built his success by finding his WHY.
The last January speech will be at The University of Texas at Austin, AKA Longhorn Nation, on Tuesday, January 24th. Frankie will be advising local students on how to reach for the stars and achieve your dreams, no matter what your situation is.
Don’t forget to follow Frankie’s schedule here or on social media to keep track of all the book tour adventures. If you’d like to include your organization or business on the tour, please write frankie@theartofwhy.com.
Annual Vision Summit for Colonial Life
(Posted on Monday, January 16, 2017)

Are you looking for inspiration to find your purpose in life? Frankie Russo, owner of Potenza Inc.’s family of companies, 3 time INC 5000 award winner, and author of The Art of WHY, may be coming to a city near you this January!
Frankie’s national book tour with The Art of WHY began in Fall 2016 and took him to Miami, Ft. Lauderdale, Orlando, Chicago, Nashville, and Las Vegas. He claims his decision to continue the tour into 2017 was easy to make, “I’ve really enjoyed my time on the road so far. I feel like the message of finding my personal WHY is a relatable topic for many people. I plan to continue sharing my story and path to success with others around the country this year. If I can change just one person’s perspective on life, that’s enough for me.”
Frankie is wasting no time this New Year! He will kick off his tour at the iconic Churchill Downs Museum in Louisville, Kentucky – the same place where the Kentucky Derby is! He will be speaking at the Annual Vision Summit for Colonial Life from Monday, January 16th – Wednesday, January 18th, to help others to master their WHY in both life and business.
Follow Frankie’s schedule here or on social media to keep track of all the book tour adventures. If you’d like to include your organization or business on the tour, please write frankie@theartofwhy.com.
The Art of WHY Takes on The Windy City!
(Posted on Friday, December 30, 2016)

This April, Frankie is taking on the Windy City! Stop your shopping on Michigan Avenue and join Frankie for 4 back to back stops in Chicago, Illinois. Besides touring one of the most famous architectural cities in the US, Frankie will be speaking at Loyola University in Rogers Park on Wednesday, April 19th at 9 A.M. Stop by to hear him speak to fellow students about how he found his WHY in life and built his company from the ground up!
Next up on the tour is a talk at Lincoln Square’s independent book store, The Book Cellar, on Wednesday, April 19th at 2 P.M. Join Frankie for a nice cup of coffee and listen to him speak about how his life started when he rose above his downfall in life and the hardships he’s faced since.
Frankie will start off the next day with a speech at WeWork’s Chicago location in Grant Park on Friday, April 20th at 10 A.M. The actual location will be different from their Austin building, but WeWork’s Chicago work space will allow Frankie to talk to the city’s young, hard-working entrepreneurs and explain exactly how he mastered his WHY.
The last stop on the Chicago tour this April will be at Next Door Chicago on Friday, April 20th at 6 P.M. This creative space offers locals the freedom to ask questions about finances and insurance to get the answers they are desperately searching for. Frankie’s speech will be about how he created a company from a simple idea and keeps up with the every day process of running it at such a young age.
Interested in your company or business becoming a stop on The Art of WHY’s National Book Tour this year? Contact frankie@theartofwhy.com for more information! Don’t forget to stay up to date with Frankie’s schedule right here on the website or through social media!
St. Louis Offers Four Unique Book Tour Stops!
(Posted on Wednesday, December 14, 2016)

This March, Frankie heads to the iconic city of St. Louis, Missouri. Besides checking out the Gateway Arch and other local spots, Frankie will be holding 4 talks at the end of March 2017. If you’re struggling to find your purpose in your work life or personal life, you might want to think about heading to Frankie’s talk on Thursday, March 23rd at St. Louis’ collaborative working environment, TechArtista at 10 A.M.! Frankie will be speaking to local, independent professionals looking to kick start their career.
Next up on Frankie’s agenda will be Saint Louis University, the city’s private Roman Catholic university. Frankie will be speaking to students about how he continues to fulfill his WHY in life and how his family and faith are a huge influence on his decisions. Frankie’s speech will be on Thursday, March 23rd at 2 P.M. where he hopes to captivate his young audience and share his words of wisdom.
After his talk with university students, Frankie will head to St. Louis’ Barnes and Noble book store on Friday, March 24th at 2 P.M. He will share his journey of dedication in finding his WHY in life and what made him decide to write his book to share with the world! So cozy up in a chair and join Frankie on Friday afternoon!
Moving on in St. Louis, Frankie will visit the Sisters of the Good Shepherd, a ministry that focuses on social justice and human services for women, children and families. Frankie will speak to the ministry about how his family, faith, and kind acts in life have changed his life for the better. Join Frankie for this inspiring talk to a passionate group of people.
Remember to follow Frankie’s 2017 National Book Tour right here on the blog or on social media to keep up with his fascinating adventures. If you are interested in including your organization or business on the tour, please contact Frankie at frankie@theartofwhy.com.
The Skillery, Belmont, & Parnassus Book Store in Nashville!
(Posted on Tuesday, November 29, 2016)

Frankie will move on to the legendary city of Nashville, Tennessee this February to talk with a variety of audiences to share his WHY in life. The first talk will be at Nashville’s co-working environment, The Skillery, on Wednesday, February 22nd at 10 A.M. He will be speaking with Nashville’s finest entrepreneurs, freelancers, graphic artists, and many other driven professionals about the struggles he’s faced with starting his own company and how it’s paid off for him in the end.
Next on the list is Belmont University, Nashville’s private liberal arts university. Frankie will speak to the school’s innovative classes about how important it is to determine your WHY and how making an impact on your community at a young age can change lives. His talk will be Thursday, February 23rd at 9 A.M.
Frankie’s final talk will be at Nashville’s independent book store, Parnassus, on Friday, February 24th at 6 P.M. He will be discussing his passion for writing and what inspired him to write The Art of WHY to local book lovers.
Stay up to date on Frankie’s trips here or on The Art of WHY’s social media pages! If you are wishing to make your business or organization a stop on the book tour this year, please contact frankie@theartofwhy.com.
Book Signing at Book People, WeWork, & UT Austin
(Posted on Wednesday, November 16, 2016)

After visiting the great state of Kentucky, Frankie will head over to the eclectic city of Austin, Texas, with three back-to-back stops towards the end of January. The first stop will be at the local bookstore, Book People, on Sunday, January 2nd at 7 P.M. Frankie will be speaking to local book lovers about what made him decide to write a book and how to find your WHY with his step-by-step guidelines.
Next up is a speech at WeWork, a co-working space that captures the feel of the real downtown Austin, on Monday, January 23rd. These young entrepreneurs will hear Frankie speak about how he started his own company and built his success by finding his WHY.
The last January speech will be at The University of Texas at Austin, AKA Longhorn Nation, on Tuesday, January 24th. Frankie will be advising local students on how to reach for the stars and achieve your dreams, no matter what your situation is.
Don’t forget to follow Frankie’s schedule here or on social media to keep track of all the book tour adventures. If you’d like to include your organization or business on the tour, please write frankie@theartofwhy.com.
Annual Vision Summit for Colonial Life
(Posted on Tuesday, November 1, 2016)

Are you looking for inspiration to find your purpose in life? Frankie Russo, owner of Potenza Inc.’s family of companies, 3 time INC 5000 award winner, and author of The Art of WHY, may be coming to a city near you this January!
Frankie’s national book tour with The Art of WHY began in Fall 2016 and took him to Miami, Ft. Lauderdale, Orlando, Chicago, Nashville, and Las Vegas. He claims his decision to continue the tour into 2017 was easy to make, “I’ve really enjoyed my time on the road so far. I feel like the message of finding my personal WHY is a relatable topic for many people. I plan to continue sharing my story and path to success with others around the country this year. If I can change just one person’s perspective on life, that’s enough for me.”
Frankie is wasting no time this New Year! He will kick off his tour at the iconic Churchill Downs Museum in Louisville, Kentucky – the same place where the Kentucky Derby is! He will be speaking at the Annual Vision Summit for Colonial Life from Monday, January 16th – Wednesday, January 18th, to help others to master their WHY in both life and business.
Follow Frankie’s schedule here or on social media to keep track of all the book tour adventures. If you’d like to include your organization or business on the tour, please write frankie@theartofwhy.com.